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The Diablo was released to the public on January 21, 1990, at an event at the Hotel de Paris in Monte Carlo. The Diablo was the fastest car in production in the world at the time, and sales were so brisk that Lamborghini began to turn a profit. The company’s U.S. presence had previously consisted [...]

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he uptick in fortunes was to be brief; in 1992, sales crashed, as the $239,000 Diablo proved ultimately to be unaccessible to American enthusiasts. With Lamborghini bleeding money, Chrysler decided that the automaker was no longer producing enough cars to justify its investment. The American company began looking for someone to take Lamborghini off its [...]

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