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Lamborghini todays (part II)

Dec 25th, 2009 by admin

Under German ownership, Lamborghini found stability that it had not seen in many years. The automaker’s cars, which had been notoriously unreliable, benefited from renowned German engineering knowledge and have resulted in the production of cars that preserve Italian eccentricity while displaying the hallmarks of German efficiency. In 2003, Lamborghini followed up the Murciélago with the smaller, V10-equipped Gallardo, intended to be a more accessible and more livable than the Murciélago. In 2007, Wolfgang Egger was appointed as the new head of design of Audi and Lamborghini, replacing Walter de’Silva, who was responsible for the design of only one car during his appointment, the Miura Concept of 2006. 2008 saw the release of the Murciélago-derived, stealth fighter-inspired Reventón, an extremely limited-edition supercar that carried the distinction of being the most powerful and expensive Lamborghini ever sold. The most recent Lamborghini cars are the 2009 Murciélago LP 670-4 SV, a SuperVeloce version of Lamborghini’s halo supercar, and the 2009 Reventón Roadster.

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Indonesian ownership (II)

Dec 21st, 2009 by admin

Never leaving the red despite its increase in sales, in November 1996 Lamborghini hired Vittorio di Capua as President and CEO, hoping that the veteran of more than 40 years at auto giant Fiat S.p.A. could finally make the sports car maker profitable again. Di Capua immediately launched cost-cutting measures, letting go of a number of company executives and consultants, and overhauling production in order to achieve a 50 percent gain in productivity. In 1997, Lamborghini finally passed its break-even point, selling 209 Diablos, thirteen more than it needed to be profitable. Di Capua also leveraged the Lamborghini name and identity, implementing aggressive merchandising and licensing deals. Development of the “baby Lambo” finally began, moving forward with a $100 million budget.

The financial crisis that gripped Asia in July of that year set the stage for another ownership change. The new chairman of Volkswagen AG, Ferdinand Piëch, grandson of Volkswagen’s founder, Ferdinand Porsche, went on a buying spree through 1998, which included the acquisition of Lamborghini for around $110 million. Lamborghini was purchased through Volkswagen’s luxury car division, AUDI AG. Audi spokesman Juergen de Graeve told the Wall Street Journal that Lamborghini “could strengthen Audi’s sporty profile, and on the other hand Lamborghini could benefit from our technical expertise.”

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